The intelligence of local business

Win your local market.

Niipy analyzes your business for free, monitors your competitors and brings you customers who are searching nearby on Google and Google Maps.

Free analysis, forever· No credit card· The Niipy app opens soon
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How Niipy works

Three steps, and the first is free.

Start with the free analysis. Add Monitoring and Google & Maps Campaigns when you need them.

Step 1: Analyze

The free analysis rates your reputation, engagement and visibility in one score from 0 to 100 (the REV score) and compares you with your 3 nearest competitors. Free, forever.

Step 2: Monitor

With Monitoring, Niipy tracks your new reviews, your competitors' moves and your REV score over time, and alerts you when something changes.

Step 3: Reach

With Google & Maps Campaigns, Niipy runs your ads on Google Search and Google Maps for people searching nearby, and every week shows you what they brought in.

The REV score · Free, forever

See where you stand online.

Your REV score sums up how your business shows up online in one number from 0 to 100, and compares you with your nearest competitors.

  • Reputation, from your Google reviews: “What do customers really think of me?”
  • Engagement, from your replies, posts and photos: “Do I look after my Google profile?”
  • Visibility, from your Google profile and your website: “How easy am I to find?”

The overall score and each pillar fall into one of five bands.

  • Prime90–100
  • Strong75–89
  • Steady60–74
  • Rising40–59
  • Baseline0–39

Over 100,000 businesses analyzed, each with its own REV score.

Example of a REV score from a Niipy analysis. The business is fictional.
Trattoria La TavolaRestaurant · Dublin
Example
REV score: 64/100 Steady
Reputation94
Engagement19
Visibility49
Your 3 nearest competitors: Strong
Priority move
Your reviews are excellent, but your Google profile looks neglected. Your priority is to reply to your reviews and add new photos every week.
Google & Maps Campaigns

Reach people searching nearby.

Niipy creates and manages your ads on Google Search and Google Maps, starting from your analysis: where you trail your competitors and which searches are worth covering.

  • Google Search and Google Maps first: your ads appear where people look for a nearby business when they are about to choose one, and on YouTube and Google Display when your budget allows.
  • A weekly report: every week, by email and in the app, you see your ads, what was spent and what it produced, including calls and direction requests.
  • Quality checked by a specialist: campaigns run automatically, a Niipy specialist always checks their quality and an operator helps you whenever you ask.
  • Management fee from €99 a month: you pay it to Niipy in advance, together with your ad budget and 10% of that budget. All prices include VAT.
See the campaigns
Results

What owners say about Niipy.

34%
more customers
average across pilot businesses
15h
saved every week
on marketing work
4.8 /5
owner rating
“The initial report told me things about my place I didn't even know. Now I'm booked solid until Easter.”
AndreaCa' Vecchia Beerstrot
“I tried two agencies before Niipy. They cost ten times more and sent me reports I couldn't understand. Here I see exactly where my money goes.”
StefanoRistorante Santa Chiara
“The most surprising part is always knowing what my competitors are doing. Niipy alerts me when something changes — no more guessing.”
EmanueleFabbriche Binarie
Why Niipy

Made for the business around the corner.

Only what helps you decide

Every number in your analysis is there to help you decide what to do next. If it doesn't help, it stays out.

Written for owners

Niipy speaks the language of the person who runs the business, not the jargon of the agency pitching to it.

We protect your data

We don't sell or share your data, and we never train AI on your business.

Read about security

Start with a free analysis.

The Niipy app opens soon. Ask for early access and we'll tell you when you can start your free analysis. When you're ready, Niipy also monitors your competitors and brings you customers who are searching nearby.

Free analysis, forever · No credit card · GDPR compliant